Today, more than ever, it makes sense to start an enterprise with meaning. One of my favorite start-ups is one that is still young, but growing rapidly--and it was initiated by two women from my home-town of Linköping, Sweden. They had no clue about business--but plenty of heart, soul, motivation, and common sense. They also networked like crazy and understood their product and potential market extremely well.
Pernilla Molander wanted to help her visually impaired son to succeed in high school chemistry. That's the story.
You can read an excellent version of their story on The Medici Effect Blog.
And you can visit the company, BRIGHT of Sweden to learn more about this great company, its first product, and their plans for new products in the future.
