Doing what you know best

Last year, what might be considered an unlikely candiate for Microsoft's best idea of the year in the United States, turned out to be a group called the Mayhem Poets.

Here is the press release from Microsoft's website:

NEW YORK — March 13, 2007 — Microsoft Corp. announced today that the Mayhem Poets, a performance poetry group, is the winner of the Ultimate Challenge contest (http://www.ideawins.com), a nationwide search for the best small-business idea in America.

The group will receive $100,000 in startup capital, a New York storefront rent-free for one year, and a suite of software and services to help get its business running. The Mayhem Poets, from Jersey City, N.J., plan to open a spoken-word performance workshop and café that celebrates multiculturalism through education and workshops for children of all ages. At night, the café will turn into an open-mike space for spoken-word performances.

Source: http://www.microsoft.com/presspass/press/2007/mar07/03-13IdeaWinsWinnerMA.mspx


Watch their 3.5 minute-long idea presentation. It's fun, stimulating, somewhat informative and almost tells you what the idea will become.